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13 July 2022
What are the directions for the postgraduate entrance examination of advertising major?

  What the students who are preparing for the postgraduate entrance examination are most concerned about is the direction of their professional postgraduate entrance examination. In this issue, the editor will share with you about the direction of the postgraduate entrance examination of advertising.

  1、 Business Administration

  (1) Professional introduction

  Business administration is a first-class discipline that is most closely integrated with modern enterprises in the management category. Accounting majors solve corporate financial problems, technical economy and management majors explain the role of new science and technology in economic growth, and enterprise management majors solve the organizational composition of enterprises. The three major parts of modern corporate management are all included in the first-class discipline of business administration.

  (2) Professional requirements

  When applying for these majors with high requirements for mathematics, liberal arts students must grasp the direction of the development of the times, make a full article on current politics, be good at connecting practice, and make a rational analysis of hot economic issues, so as to win the favor of their tutors.

  MBA is recruited separately. Candidates are required to have 3-5 years of work experience, and fresh graduates are generally not accepted.

  2、 News and communication

  (1) Training requirements

  The major of Journalism and communication is to cultivate journalism and communication professionals with thick foundation, wide caliber, high quality and strong ability, so that they have the ability and quality to work in news media, public opinion publicity, publishing and distribution, cultural management, education and scientific research and other departments.

  (2) Training objectives

  Journalism and communication majors cultivate professionals who have certain theoretical knowledge and skills of network journalism and communication, abide by the basic ethics and laws of network journalism and communication, and can engage in website construction, information collection, editing and communication.

  (3) Employment direction

  Graduates of this major can be engaged in the acquisition, writing, editing and management of news, audio-visual and pictures in various newspapers, news agencies, radio stations, television stations, websites, photo agencies, advertising, public relations, publishing and distribution departments, as well as cultural communication, management, teaching and scientific research in state organs, cultural organizations, enterprises and institutions, education and scientific research departments.

  3、 Communication Science

  (1) Professional introduction

  Communication is a science that studies all human communication behaviors and the laws of the occurrence and development of communication processes, as well as the relationship between communication and people and society. It is a science that studies social information systems and their operating laws. In short, communication is a discipline that studies how human beings use symbols to communicate social information.

  (2) Training objectives

  This major cultivates high-quality professionals who have a broad foundation in humanities, social sciences and natural sciences, master the basic theories and skills of communication, have a strong ability to communicate internationally and use modern media technology, and are full of innovation and a high sense of social responsibility.

  (3) Employment direction

  Communication majors can be engaged in editing and directing, reporters, hosting, production, advertising and cultural and economic activity planning, computer network courseware development and production in news media institutions, publishing institutions, the publicity departments of central and local governments, enterprises and institutions, advertising companies, education departments, agricultural technology promotion and other departments.